1. A sportsman should learn to respect rules
2. A sportsman should learn to be courteous toward not only the opponents but also anyone around
3. A sportsman should learn to prepare himself so that he is able to display his best in any given condition
4. A sportsman should learn the importance of teamwork
5. A sportsman should keep his goals and make every effort for self-development to reach his goals
6. As a sportsman, all you need to do after falling down is to stand up again
鬼冢喜八郎 (KIHACHIRO ONITSUKA)，是 Asics 公司的創辦人，以上頭五項是其創辦於1949年的 Asics 公司的入職信條；當時的信條， 60 年後看還十分管用，把 "I" 代入 "A Sportsman"，更是一生受用無窮的硬道理。
